Natural Selection

Africa Endeavours is proud to partner with Natural Selection, a conservation-driven safari company creating remarkable journeys through Africa’s wild, untouched places. Their mission goes far beyond traditional safaris: conservation comes first, with every journey helping to protect wildlife and support the communities who share these landscapes.

Founded in 2016 by four lifelong safari pioneers—Dave van Smeerdijk, Jennifer Lalley, James Ramsay, and Colin Bell—Natural Selection brings over 30 years of guiding, wildlife research, and conservation expertise. Their vision: reshape nature-based tourism so it actively preserves wilderness for generations to come.

Today, Natural Selection’s collection spans 26 intimate lodges and camps across Botswana, Namibia, and South Africa. Together, they safeguard 1.6 million hectares of wildlife habitat, employ more than 1,200 local people, and directly invest in conservation and community upliftment. With Africa Endeavours, you can experience these extraordinary camps knowing your safari helps keep Africa’s wild places truly wild.

Travel That Matters

At the core of Natural Selection is the mission to meaningfully connect people to wild nature. Our regenerative tourism focus ensures that our business and our guests give back more to communities and conservation than we take from the destination.

Our Impact Model concentrates on  3 interdependent elements:

1. Creating Conservation Economies through ecotourism development, job creation and supporting sustainable local enterprise.
2. Leading Conservation Action through expanding wildlife & habitat protection, empowering local rural communities, and enabling human-wildlife coexistence.
3. Managing Environmental Impact by minimising the environmental impact of our operations and protecting the wilderness areas we manage.